Social Responsibility Initiative (SRI) is about the power of compounding where every individual has a role. It is about attitudinal change. It is about better communities, societies and about building a better Nation. It is about thinking more of US than ME. 

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It is about the small things starting from home to the bigger ones that impact our lives and the generations to come. It is about doing our bit to give ourselves a healthier and better environment- physical, social, cultural, economic and political.

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From standing in a queue to conserving food and water, keeping our premises clean to strictly following traffic rules and maintaining road decency, switching off lights and fans when not needed to questioning anything illegal, every small act makes a difference . And when all of us do it together without supervision, the results would be phenomenal.

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The SwachhBharatAbhyan is one of the largest and live examples of a Social Responsibility Campaign undertaken by a country's Government. 

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SRI aims to instill a sense of action oriented awareness creation in every individual, from school upwards.

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It is about making ourselves realize the importance of our duties, as much as of our rights.

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It is about the small individual STEPS that can become LEAPS, for a better Nation.